NAMA GROUP
Energy conservation campaign — PITCH PRESENTATION
Energy conservation campaign is one of Nama Groups sustainability projects under environmental pillar which aims to reduce carbon emission. The campaign is used to target the behaviour of the consumer toward electricity consumption. The tonality for our communication is educational, based on facts, direct, honest and engaging. It puts forth a problem and presents the solutions in a matter-of-fact and easy to understand manner. This builds consumer trust and helps the consumer feel included as part of the solution.
A simple positioning thought of "A little effort today, goes a long way tomorrow."
